Pinterest can be a powerhouse of traffic source for your blog or business website. With over 250M active users from all over the world each month, they are actively looking for new ideas to try, what to buy or solutions to their problems.
Unlike other social media platforms, pinners have buyers intent. These are some amazing statistics about Pinterest users you need to consider:
77% of weekly Pinners have discovered a new brand or product on Pinterest.
98% report trying new things they had find on Pinterest.
82% of weekly pinners have made a purchase based on content they saw from brands on Pinterest.
With that said, pinning blindly won’t get you anywhere in getting people to click through to your site and potentially buy from you.
Understanding Pinterest algorithm
To be successful with your Pinterest marketing efforts, you need to understand how Pinterest algorithm works.
When you login to Pinterest, you’ll see your home feed. This is called “Pinterest Smart Feed”. What shows up here depend on:
– Your interests that you picked when you first created you accounts
– People you follow
– Pins related to what you’re pinning
From a content creator’s point of view, whether or not your pins show up on people’s feed depend on:
1. Relevance of your pin to what people are searching
This is where keywords will play huge part on your pinning success.
2. The pin quality itself
Is it vertical pin? Do you have overlay texts that explain what the pin is all about? Is it eye-catching? Is it popular? Are people saving and clicking through it?
3. Your domain quality
Is your website producing high quality of contents? Are you using business account? Are you setting up rich pin?
4. Pinner quality
Yes, you are being judge by Pinterest as a content creator and curator. Are you pinning consistently? Are your pins getting saved? Are you pinning pins blindly?
Pinning mistakes that are hurting your reach
When you understand how Pinterest algorithm works, then you’ll understand why some of these pinning practices are hurting your reach on Pinterest.
1. Using a personal account instead of business account
Pinterest business account provides you with in-depth analytics to measure your Pinterest marketing efforts. It also increases your domain quality as you are verifying your website and setting up rich pins. This gives signals to Pinterest that you are a legitimate business owner who’ll be around for a while.
2. Having unrelated boards on your Pinterest business profile
If you’re switching over from personal account, you want to hide your unrelated boards (make them secret). Say you’re a fashion blogger, but you love DIY project to do with your kids. By making the DIY project board secret, you can still pin to it, but you’re only providing contents related to Fashion to your targeted audience.
3. Pinning the wrong size of pins
Pinterest favors 2:3 vertical images. Square images are easily bypassed by people when they’re scrolling their feeds on mobile, which is what the majority of Pinners are using. Long, narrow giraffe pins are started to get truncated on the bottom, so you also want to avoid them. See below images:
4. Not paying attention to your pin design
Does your pin design make people curious enough for them to stop scrolling their feed? Are the texts on your pins easy to read? Are the colors harmonious or are they hurting people’s eyes?
5. Treating Pinterest like other social media
Unlike Instagram or Facebook where you can get by posting pretty pictures and short motivating captions, Pinterest is a visual search engine.
Visual = People are clicking on images that catch their attention.
Search engine = For people to find your pins, you need to have proper keywords on them.
Keywords are IMPORTANT if you want to see success with your Pinterest marketing.
6. Pinning the same image back-to-back to all your boards
You don’t want your Pinterest feed to look like this picture below:
It looks like you’re spamming your boards. To spread out the same pin, use interval pinning on Tailwind. I usually set it to one day apart to pin the same image to different boards that I have.
To pin the same image to the same board, it’s been advised to wait for at least 3 months.
7. Changing the URL of other pins to your own
This is a big NO NO to do since this is the equivalent of pin stealing. You’ll be surprised at how many people are actually doing this on Pinterest. If you ever click on a dinner recipe that looks good to try, but you get to a completely different website, then you know what I’m talking about.
Know that your account can be shut down if someone ever reported you. Since pins live forever in Pinterest universe, even if you do this innocently early in the days when you don’t know better, it can still haunt you. (True story: I encountered a client with this problem.)
8. Saving other pins that don’t lead to where they’re supposed to
This is related to point #7, but this might be something you do innocently. You see a pin you like and you save it to your board for later viewing. Unbeknown to you, that pin may lead to a questionable website. Since Pinterest is cracking down on spam pins, this may affect you negatively in the future.
What you want to do moving forward is quickly check if the website on the pin is actually the site you’re going to. You can do this by:
1. hovering over the pin and see the website that pin is linked to
2. clicking the pin to see it up close and see the rich pin info
3. actually clicking through to the website
Often times, the actual website is different and that’s when you know that it is a problematic pin.
This pin on the right is from a well-known blogger (thesheapproach.com). But, when I hover over the pin, the website is showing something different (123trade.club). Skip over these kinds of pins.
9. Being on dead group boards
For a while, it was the common suggestion to join lots of group boards to expand your pins’ reach. With the recent Pinterest algorithm changes, pins pinned to big, general group boards are getting de-prioritized.
Every month analyze your group boards and leave under-performing ones. Staying on them is lowering your quality as a pinner on Pinterest’s eyes. Thus, Pinterest is less likely to show your pins on others’ feeds.
10. Not pinning consistently
Consistency is key with Pinterest. They like people who are active on the platform every day. Tailwind can help you being consistent on the platform. I know my pinning can be sporadic when I only do manual pinning.
11. Pinning excessive amount of pins per day
If you’re just starting out and you don’t have lots of contents of your own, try pinning 15 pins/day of your own and others’. Up the number as you have a lot more content.
There’s no magic number of how many pins you should pin per day. It’s something you need to experiment and see what works best for your account.
Some bloggers find their sweet spot with pinning 30 pins/day while others with pinning 75 pins/day.
Pinning 200 pins/day of your own content every day is a LOT of work and a sure fire of having your account marked as spam if you just keep circulating the same old posts.
Plus, every Pinterest account is limited to 200K pins. If you’re pinning excessively and blindly, you’re going to hit that limit soon, which is not a very good long-term marketing strategy. When that happens, you’re going to do some massive clean up or start a new account. Both are costly in time and money!
There you go. These are 11 of the worst Pinterest mistakes that I have encountered on my journey as a Pinterest manager.
What are some of the Pinterest mistakes you have learned?
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