Pinterest can be a powerhouse of traffic source for your blog or business website. With over 250M active users from all over the world each month, they are actively looking for new ideas to try, what to buy or solutions to their problems.
Unlike other social media platforms, pinners have buyers intent. These are some amazing statistics about Pinterest users you need to consider:
77% of weekly Pinners have discovered a new brand or product on Pinterest.
98% report trying new things they had find on Pinterest.
82% of weekly pinners have made a purchase based on content they saw from brands on Pinterest.
With that said, pinning blindly won’t get you anywhere in getting people to click through to your site and potentially buy from you.